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UFC Joins Rally for Kids with Cancer

UFC® REVS ITS ENGINE IN SUPPORT OF
RALLY FOR KIDS WITH CANCER

UFC
Community Works™ makes donation to participate in the Rally for Kids
with Cancer Scavenger Hunt in support of SickKids Foundation

The Ultimate Fighting Championship® (UFC®) is pleased to support Rally for Kids with Cancer through its UFC Community Works™ program for UFC® 165: JONES vs. GUSTAFSSON. Rally for Kids with Cancer is a fundraising event held in Toronto uniting successful philanthropic business leaders with well-known celebrities such as Eva Longoria, Gene Simmons, Goldie Hawn and Hayden Christensen, to raise significant funds for research, treatment and care of children suffering from cancer. A highlight of the event is the Car Rally for Kids with Cancer Scavenger Cup across the city. All registered Car Rally Teams must agree to fundraise a minimum of $25,000 to qualify. Entering its sixth year, the Scavenger Cup has raised over $11 million for children’s cancer research treatment and care at The Hospital for Sick Children (SickKids).

UFC lightweight TJ Grant will participate as a celebrity in this year’s Scavenger Cup in a UFC 165 branded RAM vehicle. Following the scavenger hunt, the truck will join UFC fans in Maple Leaf Square outside Air Canada Centre as part of the UFC Experience ahead of UFC® 165: JONES vs. GUSTAFSSON. UFC Experience features a fun and interactive fan zone offering fans a chance to pose with a UFC belt. Spectators can test their skills with a punch strength machine, vertical jump test, pull-up bar and push-up station. Fans can also enjoy Q&A sessions and autograph signings with several UFC fighters including middleweight champion Chris Weidman, light heavyweight contender Glover Teixeira, light heavyweight Phil Davis, welterweight Kyle Noke and bantamweight Michael McDonald.

The UFC Community Works™ program is designed to make meaningful contributions to the Canadian communities where UFC events are held. On September 21, the UFC will host its fourth event in Toronto, with UFC® 165: JONES vs. GUSTAFSSON, a pay-per-view event at the Air Canada Centre, and is pleased to support Rally for Kids with Cancer as its initiative.

UFC 165, presented by Assassin’s Creed IV Black Flag…In stores October 29th, will be available live on Pay-Per-View on September 21 at 10 p.m. EST/7 p.m. PST on UFC.TV®, iN DEMAND, DirecTV, DISH Network, Avail-TVN, and in Canada on Shaw Communications, Bell TV, Sasktel, Viewer’s Choice Canada and Indigo (French) for a suggested retail price of $44.99 US/$49.99 CAN for Standard Definition and $54.99 US/$59.99 CAN for High Definition.