Article

TapouT Announced as Official Lifestyle Apparel Partner

TAPOUT® ANNOUNCED AS OFFICIAL LIFESTYLE APPAREL PARTNER OF UFC®

TapouT to Have Presence at UFC Events Set to Air on Pay-Per-View, FX and FUEL TV
Las Vegas, Nevada –TapouT®, the premier MMA lifestyle brand and longtime supporter of the sport of mixed martial arts, has become an official lifestyle apparel partner of the Ultimate Fighting Championship®, the companies announced today.

The multi-year deal gives TapouT exposure at UFC® events broadcast on Pay-Per-View, FX and FUEL TV via canvas logos, bumpers and billboards. In addition, TapouT will present the “Submission of the Night” feature on UFC broadcasts, as well as take part in on-site activation at UFC events globally. The agreement also includes an extensive digital media plan, with TapouT gaining visibility across multiple social media platforms and at UFC.com. Furthermore, TapouT obtains the rights to use “Official lifestyle apparel of UFC” on hangtags, point-of-sale and advertising.

TapouT, which is owned by New York-based ABG TapouT, LLC a division of Authentic Brands Group LLC, has a long history of sponsoring UFC athletes in the Octagon®.

“TapouT has been a big supporter of the sport and its athletes for a long time,” said Bryan Johnston, CMO of UFC. “We’re excited to have them as our official lifestyle apparel partner as we get ready for some of the biggest years in UFC history.”

“It’s been a dream of ours ever since we watched the first UFC to be an official partner of the best MMA organization in the world,” said TapouT co-founder, Dan “Punkass” Caldwell.

“The UFC is a world class professional sports organization with an aggressive global growth strategy in line with ours,” said Nick Woodhouse, CMO of Authentic Brands Group. “This partnership with the UFC further reinforces TapouT’s commitment to supporting the sport, its athletes and beloved fans.”

sábado, junio 4
9PM
MEX
Los Angeles, California

Medios

Reciente
Los combates principales de UFC 199 están protagonizados por dos marcadas rivalidades. Michael Bisping y Luke Rockhold chocan por el título mediano. Mientras que Urijah Faber y Dominick Cruz por cinturón gallo.
27/05/2016
Fabricio Werdum está determinado a recuperar su cinturón de los pesos completos, por eso acepta hacer un regreso rápido a la acción contra Ben Rothwell, conozca los detalles de esta pelea y otro combate más de la categoría de los completos.
30/05/2016
El campeón de peso gallo de UFC, Dominick Cruz se enfrenta a su archi-rival Urijah Faber por el campeonato. La rivalidad chocará en UFC 199. No se pierda este combate el sábado 4 de junio por UFC Network.
29/05/2016
Reviva la acción de las peleas de UFC Fight Night Las Vegas que estuvo llena de actuaciones dominantes y impresionantes finalizaciones.
30/05/2016